Starbucks to roll out coffee machines

Starbucks is aping rival Costa Coffee by rolling out thousands of coffee vending machines, called Starbucks On The Go.

Starbucks: readies UK machine roll out
Starbucks: readies UK machine roll out

The first machines will be introduced in four Sainsbury's stores next week. They will then be installed at petrol stations, followed by a country-wide roll out. Starbucks said it was initially just being rolled out on a trial basis.

The move marks a significant push by Starbucks into a new area and comes just 18 months after Costa bought Coffee Nation, which operates 900 coffee machines.

The Starbucks On The Go machines will make the coffee in less than a minute and offer more than 200 different drinks.

The vending machine has a touchscreen interface, which allows customers to play a game while waiting for their coffee.

All Starbuck's Tall drinks will cost £2.10 and Grande will be priced at £2.40. Extra shots and syrups will not cost extra.

The move comes at a busy time for Starbucks. In July, Starbucks announced it was launching a chilled coffee product called Refresha and a range of commercial tie-ups.

In an interview with Marketing, Starbucks' top UK marketer Ian Cranna described how the Starbucks brands is changing and evolving to compete with market leader Costa and McDonald's.

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