Starbucks to run world's biggest Facebook ad campaign to date

LONDON - From tomorrow Facebook members in 16 countries including the UK and US will be served ads for a Starbucks (RED) charity singalong of The Beatles 'All You Need Is Love' when they log in.

Starbucks is undertaking the biggest global Facebook ad campaign to date to raise awareness of the project, which it says is a celebration of its partnership with (RED), the charity that fights Aids in Africa.

The campaign promotes this Monday's global singalong, which gets underway at 1.30pm GMT on 7 December and can be seen at a dedicated website, StarbucksLoveProject.com.

Starbucks has invited a number of musicians around the world to perform the song simultaneously, which will be filmed and streamed to the website.

Following the singalong, everyone with access to the site and a video camera will have the opportunity to submit their own version of the song. For each video that is contributed to the site, Starbucks will make a contribution to the Global Fund.

From tomorrow, Facebook users in the US, UK, Canada, Turkey, France, Spain, Germany, Switzerland, Austria, Ireland, Brazil, Korea, Thailand, Hong Kong, Singapore and Indonesia will see the Starbucks ad the first five times that they log in to Facebook.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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