Starbucks will serve freshly baked bread with Princi investment

Starbucks will start serving freshly baked goods in store for the first time, after investing in a top Milan bakery.

Starbucks: rolling out high-end bakery brand Princi to its upscale Reserve stores globally
Starbucks: rolling out high-end bakery brand Princi to its upscale Reserve stores globally

The coffee chain has invested an undisclosed amount in high-end bakery and cafe Princi, helping the brand to expand internationally.

The deal brings Princi initially to Starbucks' tasting outlets, Starbucks Roastery, in Shanghai and New York in 2017 and 2018 respectively. Through 2017, Starbucks will roll out Princi availability to all Starbucks Reserve stores globally.

These are not standard Starbucks stores, but more upscale versions brewing the brand's exclusive small-lot coffees. A Starbucks Reserve outlet opened in London's Upper St Martin's Lane in London last year.

"We have never baked in our stores in 45 years," said Howard Schultz, chief executive of Starbucks. "But all of that will change with the creation of this unique partnership."

Starbucks has invested along with Angel Lab and Pekepan Investments, with the round helping the bakery to expand worldwide beyond its five locations in Milan and London.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.