Starburst 'kilt' by TBWA\Chiat\Day New York

Starburst is focussing on people who are contradictions to highlight the solid yet juicy texture of the sweets.

Created by TBWA\Chiat\Day New York, the ad sees a bagpipe player explaining to a Korean-Scottish lad that he's a contradictory character, while pointing out other contradictory people such as an albino lifeguard.