Starcom beats MindShare to win £11m Pizza Hut account

LONDON - Starcom Motive has defeated MindShare in a head-to-head pitch for the £11m Pizza Hut media account.

The account came up for review at the end of April when PHD decided to resign from the account. This followed the controversial decision by the fast food giant to conduct its second review in as many years.

The review followed the departure of Pizza Hut marketing director James O'Reilly, who was promoted to vice-president for marketing at KFC USA at the end of last year. Simon Wallis, formerly marketing manager at Pizza Hut's sister company KFC, replaced him.

PHD was unhappy that Wallis has asked the agency to defend the business so soon after the last review -- in 2002, it successfully fought off an attempt by Zenith Media to wrest the business away.

Wallis said: "We were impressed with the proposals from Starcom Motive and MindShare and it was tough to choose between the two as both agencies demonstrated excellent planning."

Starcom Motive takes over the account at the end of September.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).