Starcom Group sees off two to win $50m global Oracle media

Starcom Group has won the $50 million global media planning and buying account for the software company Oracle.

Starcom beat Initiative and the incumbent, MediaCom, which had held the brief for five years, in the two-month pitch to secure the account.

The EMEA account will be led from Starcom Group's London headquarters.

Starcom's win does not affect Oracle's creative work, which is handled in-house, while MediaCom's sister agency Grey Direct retains the direct marketing account.

The review was overseen by Russell Wohlwerth, the head of the California-based consultant Select Resources International.

The review comes as Oracle pursues a contentious hostile takeover bid for the rival software company PeopleSoft. The US Department of Justice and several US states are trying to block the takeover, arguing the merger of the two companies would stifle competition and force prices up.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).