A website selling artists’ work via the internet has appointed
Starcom Motive Partnership to handle the media planning and buying for
its pounds 4 million global campaign.
Eyestorm.com, which launches its advertising campaign at the end of the
month, features exclusive work from artists such as Damien Hirst, Andy
Warhol and David Hockney.
Starcom Motive, which was appointed this week, will be responsible for
both on- and offline media activity.
It pitched for the account alongside the creative agency Bartle Bogle
Hegarty, which won the business earlier this year.
’Eyestorm has a genuinely global proposition that is targeting a clearly
defined group,’ Iain Jacob, the executive client services director at
Starcom Motive, said. ’It is a fascinating challenge.’
The company launched the website in December last year aiming to
revolutionise the way that art is sold.
’Our aim is to demystify the art-buying process, which can be an
intimidating experience for many people,’ Don Smith, the chief executive
officer of Eyestorm, said.