- One 2 One, the UK mobile phone operator, has appointed Starcom IP, Starcom Motive's digital unit, to handle digital and online development.
The appointment, effective immediately, expands Starcom Motive's current offline media responsibility and will help One 2 One continue with its transformation from a business based around purely voice telephony to one built on mobile multi-media.
Motive Communications recently merged with Starcom. Starcom Motive's subsidiary Starcom IP is a global online media business.
Colin Morley, general manager brand development and communication for One 2 One said: "This is a natural development as part of the new world of online mobile communications that we are building."