Starcom Motive has landed the account for web start-up
CitySnake.com and is planning a pan-European media push, worth up to
pounds 3 million.
The dotcom is to launch an online city guide for London in the next few
months, with four other European cities to follow later in the year.
Planning and buying is being co-ordinated by Starcom Motive regional
business director Dominic Fawcett. He has hired planner/buyer Mathew
Cory from Universal McCann to work on the account from 22 May.
Teams under Duncan Sillence and John Owen will work on the UK and
online-specific elements of the campaign respectively.
Swedish agency Storikers is responsible for CitySnake’s creative
Details of the campaign are still under wraps but the spend is likely to
cover television, print and possibly ambient media.
CitySnake will offer information on shops, restaurants, cinemas and
businesses in each city, along with editorial reviews of events. Fawcett
said: ’CitySnake is not just an entertainment guide. It offers services
and the opportunity for building relationships. It’s a very exciting
Fawcett’s team handles Heineken, TDK and Electrolux. CitySnake is its
first dotcom client.
’CitySnake was keen for us to demonstrate our track record in digital
services,’ said Fawcett. ’However, we won the business on the strength
of some imaginative media executions and because we were able to
identify the target audience.’