Starcom Motive wins Eyestorm task

Starcom Motive Partnership has won the global media brief for Eyestorm, the online art retailer.

Starcom Motive Partnership has won the global media brief for

Eyestorm, the online art retailer.

The newly merged media company will handle online and offline planning

for Eyestorm, which showcases the work of photographers and artists such

as Damien Hirst and David Hockney.

James Greet, Starcom Motive’s head of international, will oversee the

account with agency group head Xuan Le.

Starcom Motive could not comment on the media schedule for the campaign,

which starts this month, but it is thought to have chosen a mix of TV,

outdoor and press for the offline slice of the pounds 4 million


Bartle Bogle Hegarty is handling the creative side of the advertising

push, which covers Europe and the US.

Eyestorm aims to revolutionise the way art is sold by allowing artists

to reach a global market on the net.

’Our aim is to demystify the art buying process, which can be an

intimidating experience for some people,’ said Eyestorm managing

director Don Smith.

Last Friday, Starcom’s 65 employees began moving to Motive’s

headquarters in London’s Great Pulteney Street. The agency said that

despite the merger, account teams will remain intact.

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