Starcom Motive wins pitch for Gore's UK media account

Starcom Motive has won the UK media planning and buying account for Gore, most famous for its GORE-TEX weather-resistant fabric range.

The agency won the business from the incumbent agency, Mediaedge:cia, following a competitive pitch.

It is understood that the creative account is unaffected by the review.

Gore was founded in 1958 by the brothers Bill and Vieve Gore after extensive experimentation with a polymer, called PTFE, produced commercially viable products.

The company makes products including jackets, gloves and footwear for consumers who follow outdoor pursuits including sailing and hunting. Gore is believed now to want to build on its profile among that core audience.

It also targets companies in a number of business sectors such as fire protection, the military, law enforcement and work-wear. More recently it has expanded into trendy urban clothing styles and has teamed up with fashion designers.

In the 45 years since its launch, Gore has secured more than 650 US patents and thousands more worldwide. However, the original patent on which the company is based, for GORE-TEX fabrics, expired a few years ago.

Gore, which employs more than 6,000 staff globally, posted worldwide sales of £889.6 million last year.

The business has expanded the use of PTFE into electronic signal transmission for numerous product sectors. Its wires and cables have been used in moon landings, medical implants, tissue regeneration and next-generation materials for circuit boards.

Starcom Motive was not available for comment.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).