Starcom picks up Blacks Leisure task

Starcom UK has won the media planning and buying account for the outdoor leisure specialist Blacks Leisure Group.

The account, which has been dormant for some time, is worth up to £2 million. PHD Compass most recently held the brief. Starcom picked up the task following a three-way pitch. The process was managed by the Blacks marketing director, David Robey.

The appointment of Starcom follows Robey's recent decision to move the creative account from the Newcastle-based agency Robson Brown into Miles Calcraft Briginshaw Duffy.

Luca Margarito, a business director at Starcom, said: "There is huge potential in this sector, as the trend of consumers wanting to experience outdoor pursuits is undergoing considerable growth."