Starcom poaches JCDecaux director

Starcom MediaVest Group has poached JCDecaux's director of client planning, Yoko De Souza, to head its marketing and new business activities in the UK.

De Souza joins as group marketing and business development director. She will be responsible for all marketing and new business opportunities across media agencies Starcom and MediaVest, part of the Publicis network.

At outdoor firm JCDecaux she worked across all major advertisers. Her expertise in client development spans a range of sectors, including retail, telecoms, entertainment and media, finance and automotive.

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