Starcom snatches Scottish Power

Feather Brooksbank has lost pounds 6 million of Scottish Power business to Starcom Motive.

Feather Brooksbank has lost pounds 6 million of Scottish Power

business to Starcom Motive.



The latter agency already handles the energy company’s brand account.

From June it will be responsible for the media for retail and energy

supply.



The additional contracts mean Starcom Motive will house pounds 20

million of Scottish Power business.



The newly merged outfit won the extra work after taking part in a pitch

against the Glasgow shop of Feather Brooksbank and CIA Media-network’s

London office.



Iain Jacob, executive client services director at Starcom Motive, will

oversee the business with group directors Steve Clark and Jez Groom.



Andy Roberts, Starcom Motive’s buying director, will also be a member of

the account team. Television will be a key medium for the campaign,

especially direct response and digital TV.



According to MMS figures for the fourth quarter, Motive mainly used TV

for its corporate branding slice of the business, with just 2 per cent

of the budget being spent on outdoor.



Outdoor was used by Feather Brooksbank to promote retail and energy

supply, with a smaller proportion being spent on press.



Scottish Power’s energy services are used by one in five homes across

the UK.



The business won by Starcom Motive does not include the pounds 4 million

account for Thus, the telecom and internet subsidiary formerly known as

Scottish Telecom, which is run by director Karen Blackett at MediaCom

TMB.



Scottish Power is also believed to be putting aside a media budget for a

pounds 70 million joint venture with the Bank of Scotland, which is

scheduled to launch this autumn.