Starcom withdraws from Heinz pitch as it takes on Pizza Hut

Starcom Group has pulled out of the pan-European Heinz pitch, a move that coincides with its capture of the £11 million UK Pizza Hut account.

The agency is the incumbent on the Heinz business in the UK and some other European markets and its decision means it will lose an account it has held for five years, leaving networks including Mediaedge:cia and OMD Europe to fight for the business.

Earlier this week, Starcom Motive defeated MindShare in a head-to-head pitch to capture the Pizza Hut account.

The account came up for pitch at the end of April when PHD decided to resign it following the fast-food giant's decision to invite Billetts to conduct its second review in as many years.

This process was instigated by Simon Wallis, Pizza Hut's retail marketing director and a former marketing manager at Pizza Hut's sister company KFC. PHD was unhappy that Wallis had asked the agency to defend the business so soon after the last review. In 2002, it successfully fought off an attempt by Zenith Media to wrest the business away.

Wallis said: "We were impressed with the proposals from Starcom Motive and MindShare and it was tough to choose between the two."

Starcom Motive will take over the account at the end of September.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).