Starcom's Lock in LiquidThread role

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Amice Lock: promoted to new role of LiquidThread managing director
Amice Lock: promoted to new role of LiquidThread managing director

Starcom MediaVest Group has promoted Amice Lock, a managing partner at Starcom, to the new position of managing director of its branded content division LiquidThread.

In her new role, Lock will lead a team developing brand content solutions for existing Starcom MediaVest Group clients including Honda, Tetley, Hovis and Revlon, as well as other brands.

She will report to Stewart Easterbrook, the UK chief executive of Starcom MediaVest Group.

LiquidThread launched in 2011 and has been led on an international basis by Iain Jacob, Starcom MediaVest Group's global president of dynamic markets. The division currently has six employees in the UK.

Lock joined MediaVest as the business director on Procter & Gamble six years ago. She was promoted to planning director of the sister agency Starcom in October 2009 and became a managing partner in October 2011.



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