- Hooper Galton, the start-up agency launched by three former Bartle Bogle Hegarty staff, has opened its doors for business and scooped its first account the Norwegian outdoor clothing brand, Helly Hansen.
Hansen has briefed the agency to overhaul its global communications strategy and to create a TV campaign for the US and print advertising for the UK, Germany, France, Italy and Scandinavia, starting this summer. Motive Communications has been appointed to handle media development.
Hooper Galton has three partners: Steve Hooper, Martin Galton and Oliver Lewis-Barclay. Hooper was one of the agency's joint creative directors, Galton was a senior art director and Lewis-Barclay headed up several accounts including Audi, One2One and Sony. They are joined by John Burke, another BBH veteran, as head of creative services.
Lewis-Barclay commented: "Our positioning is very unflashy: we are unashamedly creatively focused. That's why Steve and Martin's names are on the door. Ironically, that feels quite fresh to us in today's industry climate."
Hooper said: "We certainly wouldn't pretend to be experts across all media. We've already begun searching for specialists in media, direct marketing and new media to build working relationships with."
Galton added: "We want to work with clients who like to join in. There should be no boundary between strategic and creative processes."
The idea for the agency was hatched two years ago when the trio were still at BBH, but was delayed by Lewis-Barclay's decision to spend a year travelling. Hooper and Galton also left the agency at the end of 1998 and took the job of caretaking RPM3's creative department for the first three months of 1999.