Startup Weekend, the global movement that sees innovators and entrepreneurs come together over a weekend to create businesses and products, recently held a 'Creatives Edition' in Google's London Campus.
Brotto said the weekend provided ad land with "access to London's top innovators...people who are really pushing the limits as to what you can do with technology". Eric Brotto is the founder of Creative Bytes.
He added: "the medium's adland is used to using...it's being disrupted".
Watch the video above and more from the series in the Campaign iPad app for 25 July.
View posts from the Startup Weekend London: Creatives Edition judges on the Campaign Blog.