Stations’ deal with Sky Digital means radio on television

British Sky Broadcasting is to carry radio broadcasts on its Sky Digital television service, in a ground-breaking deal with several premium radio services.

British Sky Broadcasting is to carry radio broadcasts on its Sky

Digital television service, in a ground-breaking deal with several

premium radio services.



From November, 20 radio stations will be available to Sky Digital

subscribers via their set-top box, making Sky the first digital TV

platform to carry radio broadcasts and providing an easy entry into the

national digital market for many radio stations.



For a number of broadcasters involved in the service, it will mean an

improvement not only in sound quality but will also enable them to reach

a larger audience. Stations such as Capital Gold, Virgin and Talk Radio

will have a national digital-quality signal for the first time, and

local stations such as London’s Xfm will achieve national coverage.



Tony Ball, BSkyB’s chief executive, said: ’Sky aims to be the leading

provider of entertainment, information and communication to the British

home in the information age. The addition of radio services to Sky

Digital further enhances digital satellite television and Sky Digital’s

offering to viewers.’



The complete list of the stations available on Sky is as follows: BBC’s

five national stations, BBC Radios Ulster, Scotland and Wales, BBC World

Service, Capital Gold, Xfm, Classic FM, Classic Gold, The Mix, Planet

Rock, Core, Virgin Radio and Talk Radio.



The Mix, Planet Rock and Core are new digital channels launched by GWR

in tandem with the Sky Digital deal. As well as being available to Sky

Digital listeners, the three stations will be also be broadcast on the

national digital radio multiplex being run by Digital One, in which GWR

is a major shareholder.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).