Stelios forces EasyDate into name change

Dating website group EasyDate has agreed to change its brand name to Cupid, following the threat of legal action from easyJet founder Sir Stelios Haji-Ioannou.

Sir Stelios Haji-Ioannou: forces EasyDate to change name (photo: Julian Dodd)
Sir Stelios Haji-Ioannou: forces EasyDate to change name (photo: Julian Dodd)

Haji-Ioannou, owner of easyGroup, contacted the dating website claiming a trademark infringement.

EasyDate first received a threat of legal action in July, with easyGroup claiming that "the word 'easy' was highly distinctive to easyGroup and was viewed by the public as a house mark belonging to easyGroup".

The Easydate Group purchased US-based company, which owns the website and a number of other associated domains, for £4.4m in September. It already operated a number of's sites but the acquisition was its first in the US.

Bill Dobbie, chief executive, Easydate Group, said: "Cupid is a name with worldwide appeal and positive connotations, that we believe describes the company perfectly and will provide a solid brand for us as we continue our rapid growth and geographical expansion."

Haji-Ioannou recently settled a brand-licensing dispute with easyJet, in which the budget airline is limited in the amount of money it receives through ancillary services officered to customers. He will now receive royalties for the easyJet brand. 

The EasyDate Group owns 12 sites, including and

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).