Stelios forces EasyDate into name change

Dating website group EasyDate has agreed to change its brand name to Cupid, following the threat of legal action from easyJet founder Sir Stelios Haji-Ioannou.

Sir Stelios Haji-Ioannou: forces EasyDate to change name (photo: Julian Dodd)
Sir Stelios Haji-Ioannou: forces EasyDate to change name (photo: Julian Dodd)

Haji-Ioannou, owner of easyGroup, contacted the dating website claiming a trademark infringement.

EasyDate first received a threat of legal action in July, with easyGroup claiming that "the word 'easy' was highly distinctive to easyGroup and was viewed by the public as a house mark belonging to easyGroup".

The Easydate Group purchased US-based company Cupid.com, which owns the Cupid.com website and a number of other associated domains, for £4.4m in September. It already operated a number of Cupid.com's sites but the acquisition was its first in the US.

Bill Dobbie, chief executive, Easydate Group, said: "Cupid is a name with worldwide appeal and positive connotations, that we believe describes the company perfectly and will provide a solid brand for us as we continue our rapid growth and geographical expansion."

Haji-Ioannou recently settled a brand-licensing dispute with easyJet, in which the budget airline is limited in the amount of money it receives through ancillary services officered to customers. He will now receive royalties for the easyJet brand. 

The EasyDate Group owns 12 sites, including www.speeddateronline.co.uk and www.loopylove.com.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).