LONDON - Mother is continuing its "La Nouvelle" campaign for Stella Artois 4% with a new Riviera chic-themed TV spot.
The ultra-smooth protagonist in this instalment is seen driving down a coastal road in an old banger of a truck with a cargo chickens.
He drives up along side a rich older gent and his trophy girlfriend in their sports car.
As they enter a tunnel a series of swaps ensue, with the girlfriend ending up alongside the ultra smooth hero in the sports car.
Unfortunately he isn’t happy with this situation and makes a final swap with the girl for the chickens, which he trades in to buy himself a pint of Stella.