Stella Artois creates 'chalice' can

Stella Artois, the premium lager brand, is introducing a new can design across its global markets.

Stella Artois: rolls out the chalice can
Stella Artois: rolls out the chalice can

The can, which shows the chalice-shaped Stella pint glass against a silver background, aims to boost on-shelf appeal.

James Watson, marketing director for Stella Artois, Western Europe, said: "Our fresh new packaging has been shown to increase consumer appeal above and beyond our competitors, while also communicating Stella Artois' heritage and quality.

"The new Stella Artois chalice-can design reflects our determination to raise the bar when it comes to quality and sophistication, the key values that form the foundation of the Stella Artois brand."

The can will roll out globally in a phased process and is expected to hit the UK market in the next few weeks.

Secondary packaging for can packs have also been revamped to incorporate the new design.

In February, Stella Artois launched into the cider category in what was viewed as an attempt to muscle in on the growing market and win back lager drinkers lost to over-ice cider brands. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More