Stella Artois 'ice lounge' by Mother

Stella Artois' has released a Christmas ad that highlights the beer brand's heritage as a beer originally crafted for Christmas.

The ad, which was created by Mother New York and Mother London, continues the 1960s continental European setting that has been a feature of previous campaigns.

This time the setting is the backdrop for an elaborate ice sculpture competition, with competitors vying to impress the panel of discerning judges.  

It is a playful take on the care and dedication that go into ‘crafting’ the winning ice sculpture, and relates back to the care and dedication that go into crafting Stella Artois.

The production company was Park Pictures and the post production company was MPC LA. The music is by Human and sound design by Sound Lounge/Audio Engine.