Stella Artois 'le recyclage de luxe show' by Mother London

Stella Artois today launched a series of online films set in a fictional 1960s variety show, one of which features Florence and the Machine.

The ads are part of Stella's 'Recyclage de luxe' campaign and were accompanied by a wraparound in the Metro this morning.

Video 1: eco tips

Video 2: compostable

Video 3: hedge fund

Video 4: farming

Video 5: florence and the machine

Video 6: origami

Video 7: utopia

Video 8: sibourg

Video 9: le recyclable de luxe show