Stella Artois today launched a series of online films set in a fictional 1960s variety show, one of which features Florence and the Machine.
The ads are part of Stella's 'Recyclage de luxe' campaign and were accompanied by a wraparound in the Metro this morning.
Video 1: eco tips
Video 2: compostable
Video 3: hedge fund
Video 4: farming
Video 5: florence and the machine
Video 6: origami
Video 7: utopia
Video 8: sibourg
Video 9: le recyclable de luxe show