Stella Artois reviews global digital brief

LONDON - InBev has kicked off a pitch to find global digital creative and media agencies for its Stella Artois brand.

Stella Artois…has created a shortlist
Stella Artois…has created a shortlist
The brewing giant has shortlisted Profero, Grand Union and a partnership between Dare and i-level to pitch for the brief, which will see the winner create global online campaigns aimed at driving traffic to stellaartois.com, the website created by the brand’s above-the-line agency Lowe.

InBev is also talking to media agencies about its £16 million offline media planning and buying account, which is currently held by Starcom.

However, the brewer maintains that these approaches are part of a review procedure it conducts every year and it is not known whether they will lead to a full-scale media pitch.

The digital review comes shortly after InBev appointed Dare and i-level to the digital business for its premium beer brand Beck’s.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content