Stella Artois takes triple-filtered action onto the train

Stella Artois goes full steam ahead to promote its 4% lager in the latest ad by Mother.

The "triple train" ad is the fourth instalment of Stella Artois 'Triple Filtered, Smooth Escapades’ campaign.

It features a man walking through a train in search of a beautiful woman in the first class carriage and is set in the French Riviera of the 60s. The man takes on different guises from people he bumps into as he walks through the train.

It was created by Mother London and directed by Agustin Alberdi from production company Stink.

The campaign will span TV, outdoor, VOD, cinema and press.

James Watson, marketing director for Stella Artois Western Europe, said: "This latest instalment of our triple filtered, smooth escapades campaign is the fourth in the series and probably our best yet.

"Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the on and off trade."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More