Stephen Fry recruited to sell Hondas to Aussies

Draftfcb Melbourne has recruited TV personality Stephen Fry to provide the voiceover in a brand-led campaign for Honda.

Honda: enlists Stephen Fry for Australian campaign
Honda: enlists Stephen Fry for Australian campaign

The agency has put Honda's brand positioning at the heart of the campaign, which features three of its new models, Euro, Civic and Hatch, together for the first time.

Continuing with the brand’s long held international strapline, "The power of dreams" the ad features Fry asking "what if?" and "what's next?" and explaining Honda's thoughts behind the new cars' features.

The ad, created by Draftfcb Melbourne, is the first for new creative director Mat Garbutt. He said: "Too much advertising today seems to be afraid to say something. Honda has so many wonderful stories to tell, and we wanted to tell them in a clever, joyful way that reflects the truth of Honda."

Kevin Lillie, Honda Australia's general marketing manager, explained. "We have changed from Honda's traditional approach of positioning each vehicle separately, to one where the core brand truth is central, and each vehicle is allowed to shine as a demonstration of that truth."

"Honda is a brand known for its technical precision and innovation, but the creative spirit that drives the brand is often hidden. We wanted to bring that joy and humanity of Honda to the surface. This campaign is a wonderful realization of our dream."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published