The legendary theoretical physicist breaks down the statistics and reveals that the key to penalty-taking success is to "give it some welly".
Hawking also details the ideal conditions for English footballers (including 3pm kick-off times and sympathetic European referees) before revealing that he will be putting his money on Brazil to win this summer.
Brand: Paddy Power
Client: Harry Dromey, ‘mischief champion’ at Paddy Power
Agency: Taylor Herring