StepStone in Boat Race ad coup

StepStone, the online careers and recruitment company, pulled off the latest in a series of high-profile media stunts when it floated a giant 96-sheet poster on the course of the Oxford and Cambridge Boat Race last weekend.

StepStone, the online careers and recruitment company, pulled off

the latest in a series of high-profile media stunts when it floated a

giant 96-sheet poster on the course of the Oxford and Cambridge Boat

Race last weekend.



The ad was displayed on a barge moored on the north side of the Thames,

100 metres from the Chiswick Eyot. It overlooked a notoriously difficult

stretch of the course, shortly after Hammersmith Bridge, and on the

largest bend of the race. As the rowers raced around the bend they

passed the sign, which carried the strapline: ’Career options at a

stroke.’



The space was sold by Andy Sibbert, sales manager at special build and

mobile advertising specialist Freight Media, in conjunction with Lara

Doggett, account manager at Poster Publicity.



Gary Jones, account director at Booth Lockett Makin and head of the

StepStone account, said: ’This floating 96-sheet is a fantastic

opportunity for StepStone. It is the only mooring on the race route

along the Thames. This execution is completely in keeping with

StepStone’s strategy of securing unmissable, high-impact, high-profile

outdoor sites such as the recent scaffold site at Trafalgar Square.’



Giles Clarke, CEO of StepStone, said: ’I think it’s very appropriate

that we are communicating to the country’s future talent on the

water.’



Stepstone claims to be the leading online provider of recruitment and

career services in Europe as measured by 1999 revenues.



As of 30 January 2000, it had a database of approximately 170,000 CVs

and 63,000 jobs listed on its websites.



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