Steve Gatfield takes helm at Naked

Steve Gatfield, the former Lowe Worldwide chief executive, is joining Naked Communications as its global co-chairman.

Steve Gatfield, Naked Communications' global co-chairman
Steve Gatfield, Naked Communications' global co-chairman

Based in New York, Gatfield will work alongside Naked founder Jon Wilkins, who also becomes co-chairman across Naked’s network of 14 agencies.  

Gatfield held the Lowe role until 2008 and then returned to its owner Interpublic in a broader corporate development role before becoming a consultant and investor in technology and digital content.  

His appointment follows the promotion of Nigel Long, the chief executive of Naked since 2006, to the role of head of international agencies for Naked’s owner Photon.  

Wilkins, who has been based in Australia for the past year, will move back to the Northern Hemisphere and is also likely to be based in New York, though a return to London is also a possibility.  

The pair will look to build Naked’s fortunes following problems at parent company Photon Group, which last year had its shares suspended on the Australian stock market before negotiating a refinancing deal.  

Naked is looking to expand following its recent launch in Mumbai, with China a key target. Gatfield’s appointment follows last month’s decision to merge Naked’s London operation with sister agency Hyper to create hypernaked, under the managing director Brad Fairhead.    

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published