Steve Marks Adidas

Steve Marks


Director of sports marketing, Manchester United

Marks has moved up the ranks at Adidas, from a brand marketer role during the last FIFA World Cup to leading the brand’s £750m world-record deal with Manches­ter United FC. His role is now a global one, and whereas his previous positions have focused on activations, this is a move into deeper marketing strategy. Challenges include creating campaigns that work for Manchester United’s legions of fans in China and Southeast Asia, as well as the home crowd."It’s a daily challenge," he says. "Football is a results-driven business, and these results affect not only sales of your product, but also what you are trying to achieve for the year."

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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