Steven Gerrard hits clay pigeon in Adidas viral

LONDON - Liverpool and England midfielder Steven Gerrard takes down a clay pigeon with a football in one of four new Adidas virals.

The seemingly impossible stunt took fewer than ten takes, according to 180 Amsterdam, the agency which produced the virals.

The film, promoting Predator boots, is reminiscent of a viral from 2005 for Nike, where Ronhaldinho apparently returned a football ball to himself from a crossbar a number of times in a row.

A second online ad for Predators shows Ballack hitting a ball into the groin of a man who is holding up a target hoop.

Two more, for F50 boots, feature Arsenal's Emmanuel Adebayor and Arjen Robben of Real Madrid.

The agency will 25 web films as part of the campaign, which may feature on TV or in-store.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).