Storehouse, the parent of Bhs and Mothercare, has handed its
combined pounds 3.5 million media planning and buying account to Walker
Media, ending a two-month pitch for the business.
At the same time, Mothercare has moved the creative half of its pounds 2
million portion of the account to Duckworth Finn Grubb Waters without a
The Bhs creative account remains with Saatchi & Saatchi.
Walker Media is reported to have shouldered aside six rivals - including
the incumbent, the Media Business, along with Carat Manchester, BBJ
Media Services and Motive - to take the planning and buying task.