Storehouse begins Mothercare review as TMB nets media

The Storehouse Group is to rename its Mothercare chain Mothercare World and will hold a creative review for the relaunch advertising task in the coming months.

The Storehouse Group is to rename its Mothercare chain Mothercare

World and will hold a creative review for the relaunch advertising task

in the coming months.



At the same time, Storehouse has moved its combined Children’s World and

Mothercare media planning and buying into the Media Business Group in a

move that effectively centralises its media with TMB.



The two accounts could spend as much as pounds 3.5 million in 1997 as

Storehouse steps up activity on the two brands. TMB already handles the

pounds 5 million Bhs business, also owned by Storehouse.



The Mothercare account has largely been dormant in recent years. The

most recent Mothercare work, a press campaign at Christmas, was created

by the small Nottingham agency, Sellers and Rogers, and before that it

had been handled by Leagas Delaney.



The rebranding will bring the Mothercare brand closer to Children’s

World.



However, the review is not expected to include Children’s World, which

is currently held by GGT Advertising. A Mothercare spokesperson was not

available for comment as Campaign went to press.



Mothercare stores will be renamed Mothercare World. Children’s World

stores will not rebrand in the short term.



Children’s World’s media business was last with BMP DDB but lapsed when

the chain was sold by Boots to Storehouse in April last year. It

recorded a pounds 1.23 million spend in the 12 months to September 1996,

according to Register-MEAL.



Neither Steve Allan, the managing director of the Media Business, nor

Nick Lawson, the new-business director, would comment.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).