The story of Rattling Stick in ten films

In the ten years since Ringan Ledwidge, Daniel Kleinman and Johnnie Frankel launched Rattling Stick, it has re-enacted the First World War for Sainsbury's, deposited a naked man into a busy kitchen for Specsavers and helped a bloke say thank you through the medium of a toy dog for Wall's. During that time, Rattling Stick has won Campaign's Production Company of the Year three times - more than any other shop - and expanded into music videos and film title sequences. To celebrate its first decade, the three founders have chosen the ten films they feel represent the diversity as well as the quality of work produced by Rattling Stick - while Ledwidge provides his own style of commentary on the selection.

The Guardian "Three Little Pigs"

"Oink, oink."

Director: Ringan Ledwidge
Producer: Chris Harrison
Agency: Bartle Bogle Hegarty London 
Creatives: Matt Fitch, Mark Lewis
Post-production: The Mill

Navy "Made in the Navy"

"Ed gets under the skin of the navy like no-one else and shines a light on an everyday hero."

Director: Ed Morris
Producer: Chris Harrison
Agency: WCRS
Creatives: Ben Brazier, Johnny Ruthven
Post-production: Creative Outpost

PG Tips "The Return"

"Classic British advertising at its best. Danny has a rare knack to take an ad idea and turn it into popular culture."

Director: Daniel Kleinman 
Producer: Johnnie Frankel
Agency: Mother London 
Creatives: Darren Bailes, Al MacCuish
Post-production: The Mill

Renault "The Kid"

"A lesson in the art of efficient storytelling. And, as with much of Pete’s work, it packs a big emotional punch."

Director: Pete Riski
Producer: Kelly Spacey
Agencies: Publicis London, Team Renault
Creatives: Marc Allenby, Nadia Doherty
Post-production: The Mill


"Danny yet again delivers a corker. It’s the perfect fusion of epic song and epic visual."

Director: Daniel Kleinman
Producer: Johnnie Frankel
Post-production: Framestore

Sky "Goals"

"Ivan brilliantly captures the emotional highs and lows of a football game and shows that the real action is in the stands, not on the pitch."

Director: Ivan Bird  
Producer: Lucy Sherwood
Agency: Brothers and Sisters
Creatives: Elliot Harris, Cameron Mitchell
Post-production: MPC

Massive Attack "Voodoo in my Blood"

"A representation of how I feel when trying to download something from Dropbox."

Director: Ringan Ledwidge
Producer: Ellie Fry
Record label: Virgin
Post-production: Electric Theatre Collective

Wall’s "Garage"

"Brilliantly bonkers. Dog in a box."

Director: Andy McLeod
Producer: Kirsty Dye
Agency: Saatchi & Saatchi
Creatives: Andy Vasey, Dan Warner
Post-production: Big Buoy

Mattessons "You Must be Hank Marvin"

"A really funny idea made even funnier by Andy’s wonderful take on it." 

Director: Andy McLeod
Producer: Kirsty Dye
Agency: Saatchi & Saatchi 
Creatives: Matt Skolar, Eoghain Clarke
Post-production: Big Buoy

Transport For London "Tortoise and the Hare"

"Sara has made a wonderfully simple premise cinematic and exciting, doing what she does best – tight storytelling with strong impact."

Director: Sara Dunlop 
Producer: Stuart Bentham
Agency: M&C Saatchi 
Creatives: Dipesh Mistry, Robert Graves-Morris 
Post-production: Electric Theatre Collective