The story of a winning partnership: video

Manning Gottlieb OMD and Age UK were awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards. Their collaboration included partnering with John Lewis' "Man on the moon" Christmas campaign. So how did they think of it, and why did Gogglebox help build its momentum?

Going into Winter 2015, Age UK's job was to tackle lonliness, connect with their core audience and get the issue onto the public agenda. 

This film tells the story of how Manning Gottlieb OMD and Age UK came together to highlight the issue through the John Lewis Christmas ad, Man on the Moon. It also demonstrates how Gogglebox favourites, June and Leon, were brought on board to help build more momentum for the campaign, through their unscripted reaction to Age UK’s DRTV ad.

Age UK were able to generate huge social buzz, media coverage and cultural impact with a relativly small budget. 

Film contributors
Geraldine Ridgway, client business director, Manning Gottlieb OMD
Marianne Hewitt, head of brand marketing, Age UK
Ben Priest, adam&eveDDB

The Age UK campaign also won top prize in the "Best use of TV AND" category at the 2016 Thinkbox TV Planning Awards.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published