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The story of a winning partnership: video

Manning Gottlieb OMD and Age UK were awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards. Their collaboration included partnering with John Lewis' "Man on the moon" Christmas campaign. So how did they think of it, and why did Gogglebox help build its momentum?

Going into Winter 2015, Age UK's job was to tackle lonliness, connect with their core audience and get the issue onto the public agenda. 

This film tells the story of how Manning Gottlieb OMD and Age UK came together to highlight the issue through the John Lewis Christmas ad, Man on the Moon. It also demonstrates how Gogglebox favourites, June and Leon, were brought on board to help build more momentum for the campaign, through their unscripted reaction to Age UK’s DRTV ad.

Age UK were able to generate huge social buzz, media coverage and cultural impact with a relativly small budget. 

Film contributors
Geraldine Ridgway, client business director, Manning Gottlieb OMD
Marianne Hewitt, head of brand marketing, Age UK
Ben Priest, adam&eveDDB

The Age UK campaign also won top prize in the "Best use of TV AND" category at the 2016 Thinkbox TV Planning Awards.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).