Going into Winter 2015, Age UK's job was to tackle lonliness, connect with their core audience and get the issue onto the public agenda.
This film tells the story of how Manning Gottlieb OMD and Age UK came together to highlight the issue through the John Lewis Christmas ad, Man on the Moon. It also demonstrates how Gogglebox favourites, June and Leon, were brought on board to help build more momentum for the campaign, through their unscripted reaction to Age UK’s DRTV ad.
Age UK were able to generate huge social buzz, media coverage and cultural impact with a relativly small budget.
Geraldine Ridgway, client business director, Manning Gottlieb OMD
Marianne Hewitt, head of brand marketing, Age UK
Ben Priest, adam&eveDDB
The Age UK campaign also won top prize in the "Best use of TV AND" category at the 2016 Thinkbox TV Planning Awards.