Strathmore Spring Water 'double dutch' by The Leith

Strathmore Spring Water is launching its first TV campaign following the company's £15m acquisition by Barr Soft Drinks last year.

The TV spot, which attempts to give the brand an edgy, youthful image, is part of a £1m marketing campaign for the brand in Scotland.

Strathmore, which is already the top -selling bottled water brand in the on-trade market in Scotland, is expanding its presence into the "impulse" market through the new campaign in a bid to target 18- to 34-year-old consumers.