StreetInvest draws attention to street kids with life-sized figure

StreetInvest, the charity aimed at helping streets children, has unveiled a life-sized action figure to raise awareness of its work.

StreetInvest: created life-sized action figure
StreetInvest: created life-sized action figure

The ‘Trusted Grown Up’, which will be on display in The Entertainer toy stores, was created to show that the first thing every child needs is the love, care and advice of a trustworthy adult.

Brand: StreetInvest

Client: Duncan Ross, chief executive at StreetInvest

Agency: Leagas Delaney

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).