Two below-the-line agencies have competed head to head for the
brief to launch Virgin Money Marketing, a telephone service giving
customers advice on Virgin’s financial products.
Stretch The Horizon and IMP are awaiting the outcome of last week’s
Virgin Money Marketing is a division of Virgin Direct and enables Virgin
to sell its financial products direct.
A source close to Virgin said: ’It’s a sizeable piece of business. The
campaign will involve mixed media and the pitches didn’t involve any
creative, just strategy.’
The triumphant agency could find a way in to Virgin Direct’s remaining
business. Its below-the-line advertising has been in a state of flux
since Virgin Direct’s direct marketing agency, Limbo, folded into Bartle
Bogle Hegarty to form BBH Unlimited (Campaign, 25 September 1998).
It is not thought that the client has named a replacement, although
project work has been handled by an undisclosed shop in the interim. A
review of its direct marketing is expected.
A budget for the task has not yet been set. The Virgin Money Marketing
source said: ’This is a new product area so part of the brief will be to
work out the kind of budget that is needed.’ A result is expected by the
end of the month.