AgencyWieden & Kennedy London
SectorAgencies, Food and drink and Confectionery
Wieden & Kennedy London has created it first campaign for Stride gum since picking up the business.
The activity represents a shift in the overall brand strategy for Stride.
The spot opens in a coffee shop, where the main character’s ex walks through the door. Feeling nervous about how to approach her, he opens a pack of Stride, unwraps a piece of gum and starts to chew. He then imagines a number of potential scenarios.