Stride 'a little bit epic' by Wieden & Kennedy London

Wieden & Kennedy London has created it first campaign for Stride gum since picking up the business.

The activity represents a shift in the overall brand strategy for Stride.

The spot opens in a coffee shop, where the main character’s ex walks through the door. Feeling nervous about how to approach her, he opens a pack of Stride, unwraps a piece of gum and starts to chew. He then imagines a number of potential scenarios.