Stroke Association reviews direct business

The Stroke Association, the charity specialising in research and health education around the medical condition, is calling a review of its direct marketing account.

Stroke Association: brief includes some digital elements
Stroke Association: brief includes some digital elements

It has issued a pitch tender document to a select number of direct marketing agencies about the review. The contract will run for three years and includes some digital elements.

In the past, a number of agencies – including the fundraising specialists TW Cat and Domain – have worked with the charity, which uses Delaney Lund Knox Warren on its creative account.

Recent advertising activity from the Stroke Association has included a joint campaign with the Department of Health to promote public awareness of strokes.

The campaign targeted those most likely to be in contact with someone at risk of a stroke and encouraged them to become "stroke savers" by dramatising the effects of a stroke on the brain.

A television campaign emphasised the value of intervening and taking immediate emergency action.

The Fast test, created by DLKW, required an assessment of three specific symptoms of stroke and formed the basis of the advertising campaign.

The Stroke Association aims to raise money to fund its research programme, which looks into ways to prevent the condition, as well as how to improve the quality of life for people who have suffered from a stroke.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).