Strongbow, the cider brand, is launching the third execution in its ‘hard graft’ campaign.The execution created by, St. Luke’s, aims to position the brand as the ultimate refreshing reward for a hard days work. The spot centres on two men delivering a sofa to an elderly lady who lives on the 25th floor of a building. The ad was written by Al Young & Tim Collins and art directed by Julian Vizard. It was directed by James Rouse through Outsider. Post production was by MPC.