Stuart Archibald launches Archibald / Williams in Sydney

Stuart Archibald, one of the founders of AIS, is launching a new agency in Sydney together with planner Bram Williams.

Stuart Archibald (l) and Bram Williams
Stuart Archibald (l) and Bram Williams

The agency, Archibald / Williams, is launching with four clients: News Ltd, Sportingbet, Syngenta and charity White Ribbon.

Its proposition is focued on the mixture of two planning archetypes, brand and digital/direct/data, to form what Archibald / Williams calls a ‘strategic compound’.

Archibald worked with Williams in New York in his global role with AIS, which he left in November last year.

Archibald said: "I have always wanted to set up in Sydney and now is the time to do that … hopefully, London will not be too far away."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published