Stuart Archibald launches Archibald / Williams in Sydney

Stuart Archibald, one of the founders of AIS, is launching a new agency in Sydney together with planner Bram Williams.

Stuart Archibald (l) and Bram Williams
Stuart Archibald (l) and Bram Williams

The agency, Archibald / Williams, is launching with four clients: News Ltd, Sportingbet, Syngenta and charity White Ribbon.

Its proposition is focued on the mixture of two planning archetypes, brand and digital/direct/data, to form what Archibald / Williams calls a ‘strategic compound’.

Archibald worked with Williams in New York in his global role with AIS, which he left in November last year.

Archibald said: "I have always wanted to set up in Sydney and now is the time to do that … hopefully, London will not be too far away."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More