AgencyMiles Calcraft Briginshaw Duffy
ExposureUnited Kingdom and Europe
Miles Calcraft Briginshaw Duffy has created an enchanting 30-second TV spot to support the launch of its first diesel car.
The ad features a series of scenes, including a rally special stage and a rain-sodden urban flyover, over which a voiceover intones: "Subaru has been here".
The final shot shows an empty petrol station forecourt and a diesel pump, while the voiceover says: "But Subaru has never been here until now."
The ad then shows the Subaru Boxer Diesel model coming into view as the spot ends with line "It's here".