SUBtv aims to capitalise on move away from flyposting

LONDON - The student union TV channel SUBtv is making a concerted effort to target those advertisers that traditionally use flyposting, following the recent spate of Anti-Social Behaviour Orders against these companies.

SUBtv provides plasma screens capable of carrying sidebar ads at each student union location and the company is optimistic that it will capitalise from a move away from flyposting.

Peter Miles, chief executive of SUBtv, said: "Our programming is built around the interests of 18- to 24-year-old, with music, sport and animation predominant, as well as plenty of local university content. It's a versatile medium that gets really close to its audiences and has exactly the edgy, street feel that would be ideal for records, events and all types of music promotion."

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