Subway announces new breakfast opening times and meal-deal in £1.7m campaign

A hapless sleepyhead called Bruce Trundle whose somnolence is cured by Subway's new morning opening times (7am-11am) is the star of a TV ad promoting the chain's new £2 breakfast deal.

Subway announces new breakfast opening times and meal-deal in £1.7m campaign
Subway announces new breakfast opening times and meal-deal in £1.7m campaign

The 30-second ad is part of a £1.7m multimedia marketing drive to promote Subway’s £2 meal deals, such as a six-inch sub and bottle of Tropicana or hot/cold drink.

Client: Manaaz Akhtar, regional marketing director, Europe, Subway

Brand: Subway

Agency: McCann London

Creative: Laurence Thomson, co-president and chief creative officer

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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