Subway hands McCann Erickson and Momentum £10 million account

LONDON - McCann Erickson and Momentum have picked up the £10 million advertising and direct marketing accounts for Subway.

Subway... new agencies
Subway... new agencies

The two agencies pitched for the business together against Krow, Iris and the Glasgow-based agency Frame, the incumbent on the account. The pitch was handled by the AAR.

McCann will now be responsible for Subway's TV advertising, while Momentum will handle its point-of-sale and digital duties. The agencies will be briefed to create a new advertising proposition that increases footfall into stores.

Frame picked up Subway's regional business in July 2005 and was appointed to the national account in September of the same year.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).