Subway plots long-distance branded races

Subway plans to bolster its health credentials by launching branded, distance-running events across the UK.

Louis Smith: Subway brand ambassador
Louis Smith: Subway brand ambassador

The fast-food brand, which already sponsors the New York marathon, recently trialled a 5km run in Northern Ireland.

The Subway Love Your Heart Family 5K run took place on 30 September and included a partnership between Subway and Heart Research UK.

Subway plans to continue the partnership with the charity for the forthcoming races too, which will include half and full marathons. Money raised will go toward Heart Research UK and the Subway Healthy Heart grant scheme, which supports communities to help them lead healthier lifestyles.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published